Meet Our Team
MATTHEW APODACA, CPA, CGMA - Wealth Advisor, Tax Manager
Matt helps guide clients through the complexities of tax benefits for both individuals and businesses. Meticulous in his approach, Matt also has years of hands-on experience with expat tax returns and IRS Audits. He co-authored the book Expat Taxes Made Easy published by International Living.
TIM HIGGINS, CFP®, CPA/PFS, CGMA - Wealth Advisor, Financial Planning Manager
"With the right integration of tax and investment planning, you will gain confidence knowing you have control over your financial needs and goals. That confidence is empowering." Tim's mission is to educate his clients to help them build the most effective plan for their needs and goals.
WENDI HALL, Firm Administrator
"Efficiency is doing things right; effectiveness is doing the right things. The service and support we provide to our clients is well beyond just getting the numbers right." With over 30 years of project, process and operations management experience, Wendi brings to NCH a passion for restructuring organizations to optimize productivity and enhance the client experience.
KENNETH BLAKE, CPA, EA
Kenneth Blake has been a Certified Public Accountant since 1976, after having served five years as a Finance Officer for the Air Force. Before merging with NCH, Ken ran his own accounting firm in Brea for over 30 years. Ken specializes in individual income tax preparation and property management software consulting services. Ken received his Bachelor's degree in Accounting, and his Master's degree in Business Administration from San Diego State University. Ken's accounting knowledge and expertise in software selection has allowed him to help clients set up their accounting systems, solving both software and accounting issues.
BETTY LUDEKE, CPA
A CPA since 2008, Betty continues to assist our wealth advisors on client tax and business accounting needs. A former partner of Clarida & Ludeke, Betty joined NCH following the merger with NCH Tax & Wealth Advisors and is a familiar face to all the returning clients.
JEAN KWON, CPA
As a member of the Tax Team, Jean's focus is on business tax returns and providing support to her fellow CPA's. Jean holds a BS degree in Human Ecology and a minor in Business Administration from Sookmyung Women's University in Seoul. Being a Korean American and having lived in both the United States and Korea, not only is she able to speak both languages fluently, she fully understands the cultures of both countries. Jean also holds a California Life and Health Insurance License.
PAUL APODACA, Enrolled Agent, Tax & Wealth Advisor
As a federally licensed tax practitioner, Paul specializes in taxation and has unlimited rights to represent taxpayers before the IRS. Paul stands ready to meet your needs in the upcoming tax season. Paul graduated from Cal State Fullerton with a degree in Accounting.Paul holds the following licenses: Series 7, Series 66 and California Life and Health Insurance.
SAM OSBORNE, Enrolled Agent, Tax & Wealth Advisor
Also an Enrolled Agent, Sam will be on hand to round out the CPA support Staff. Utilizing experienced tax preparers can take the stress out of the preparation and filing. Rest assured that any questions or concerns you may have will be handled efficiently and effectively by Sam and our very capable staff of professionals. Sam holds the following licenses: Series 7, Series 66 and California Life and Health Insurance.
TONI NURNBERGER, Special Projects Manager
For over fifteen years, Toni has brought her attention to detail, personal warmth and results-oriented attitude to serve our President and clients as we have evolved from being a tax and accounting firm to a full-service wealth management firm. Her mission is to provide a strong foundation of systems and client-service policies to every aspect of our firm.
RASHI VORA, Financial Planning Operations Manager
Managing the day to day operations and compliance in the Financial Planning Department really leverages Rashi's inherent skill of doing things right and doing things well. Rashi has strong experience in assisting wealth advisors and financial planning professionals with developing client plans and presentations. Her solid experience in the banking industry as an investment relationship manager and as a financial planning associate provides the foundation for her position with NCH. Rashi was instrumental in introducing "needs based planning" for a notable firm in Bombay. She holds a Bachelor of Commerce degree from the Mithibai College of Commerce and a Masters of Management Studies with a specialization in Finance from Mumbai University. Rashi holds Series 7 and Series 66 securities registrations and California life and health insurance licenses.
ROBIN RUBACHKO, AIF, CDFA, Financial Planning Associate
Robin specializes in providing operations support to develop comprehensive plans that address investment, retirement, estate and business strategies as well as life, health and disability insurance programs. She is also responsible for facilitating client investment activities and working as a liaison with the NCH wealth advisors on client matters. Robin graduated magna cum laude from New York University. She has maintained a commitment to continuing education in the areas of financial planning, tax laws and advanced strategies earning the Certified Divorce Financial Analyst (CDFA) and Accredited Investment Fiduciary (AIF) designations, as well as the Series 7 and 66 securities registrations.
JEANETTE READINGER, Senior Staff Accountant - Team Lead
Jeanette brings over 20 years of bookkeeping knowledge having worked for CPA firms and corporations here in Orange County prior to joining NCH. She has experience with full cycle QuickBooks, has worked on Great Plains, CSA and Peachtree, and was involved in a major software migration to a Sage platform. Jeanette also has familiarity with tax return preparation for C-corps, S-corps, LLP's and individual return.
DONNA NEUMAN, Senior Staff Accountant
As our Senior Staff Accountant, Donna has been responsible for on-boarding new clients, implementing new technologies and directing client accounting departments. She is a QuickBooks Certified Pro Advisor, a QuickBooks Online Certified Pro Advisor, an Enterprise Solutions Certified Pro Advisor and a Point of Sale Certified Pro Advisor. Donna's decade-plus of experience specifically with multi-owner/multi-location restaurants and franchisee accounting processes and procedures makes her a perfect fit for the major chain restaurants we count among our valued clients.
ANITA MORRIS, Senior Staff Accountant
Having been a full charge bookkeeper for many years, Anita provides good full cycle bookkeeping skills. She also has experience migrating financial data from platform to platform, handling day-to-day transactional items, performing accounts payable functions and banking matters and producing financial reports and analyses. Anita holds a Bachelor of Science Degree in Business Accounting & Finance from Westwood College.
SARAH VIRGIL, Accounting Assistant
Sarah began her tenure with NCH as an accounting intern but has quickly moved into a position of "go to" person for accounts payable, accounts receivable and varying account reconciliations. She is responsible for completing sales tax returns, financial statements and 1099 forms for various client accounts. Sarah is also a tireless advocate for our clients by monitoring discount opportunities when processing their payables, resolving payment discrepancies and ensuring credit memos are received when due. She performs numerous checks and balances to ensure posting accuracy in all the client work which she's been assigned.
MARYANN BUSTER, Staff Accountant
Maryann has a strong accounting background having provided bookkeeping services to small businesses in Orange County for the last several years. She has managed accounts for approximately 25 clients including AR/AP, bank and credit card reconciliations, payroll and tax document preparation. Maryann also holds a degree in Criminal Justice with a focus on Paralegalism.
SUZI GELI, Administrative Staff
Suzy runs the tax assembly processes for the firm and provides all around support to staff. Her experience in tax preparation and management brings depth to the Admin Department. She holds a Bachelor of Science degree in health science/biology from Loma Linda University. Suzy's experience in working with Ken Blake for several years before joining NCH really rounds out the talent on the admin team.
NIKKI OSBORNE, Office Coordinator
Nikki's strong background in customer service and great interpersonal skills fit in quite well with the client experience that we consistently deliver at NCH. Her main focus is to interact directly with our clients either by telephone, electronically or face-to-face to provide and process information in response to inquiries, concerns and requests. Nikki on-boards new clients, provides support to the CPA's and staff at NCH and handles client related accounting matters. She is a California Notary Public, a QuickBooks Desktop Certified Pro Advisor, a QuickBooks Online Certified Pro Advisor, an Enterprise Solutions Certified Pro Advisor, and a Point of Sale Certified Pro Advisor. Nikki also holds a degree from Madison College in Early Childhood Development.
DIANA MCELROY, Administrative Staff
Diana is responsible for answering phones, assisting in tax assembly and providing administrative support for the staff at NCH. Diana's experience of working with Ken Blake for over 10 years prior to joining NCH lends continuity and strength to the admin team.
MARISSA HARRIS, Administrative Staff
Marissa's strong client services skill, positive attitude and warm, genuine demeanor make her a wonderful choice for NCH's Reception Desk. She brings good organizational and time management skills with her after holding operations and key holder positions for organizations such as Sephora and Hot Topic. Marissa earned an AA degree with honors in Theatre Arts from Fullerton College and her certification in Digital Effects and diploma in the Master Make-Up Program was earned at the Los Angeles Cinema Make-up School. She went on to positions with Sony Pictures as a production assistant. Marissa also has strong budget awareness and planning experience as a partner in a small business.